Talent first
Every decision begins with the person: their voice, their audience and the career they want to build.
About nxt wave
Careers built with intention.
A boutique talent agency with a belief in craft, authenticity and the long view.
Who we are
People, not personas.
nxt wave represents the next wave of storytellers, creatives and culture-shaping voices across entertainment, music, sport, fashion, beauty, lifestyle, entrepreneurship and more.
We believe the most powerful careers are built with intention, not opportunism. Every decision starts with what's right for the talent: their story, their audience and the opportunities that will matter over time.
That means honest conversations, trusted relationships and partnerships that feel credible for everyone involved.
Our founder
Jack Hunter Blair.
Founder, nxt wave
Former Talent Director at YMU and former Head of Talent at Becca Barr Management, Jack founded nxt wave to build the kind of management company he believed talent deserved: strategic, personal and relentlessly long-term.
His more than decade-long career brings together industry knowledge, trusted relationships and a conviction that careers with real substance outlast trends.
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Our point of view.
We represent people, not personas. We choose talent whose careers have depth, whose audiences have trust and whose stories have cultural resonance. We do not work with everyone; the same care we bring to representation shapes every brand conversation.
Authentic storytelling
We champion genuine voices whose influence reaches beyond an algorithm or a campaign cycle.
Premium partnerships
We align exceptional talent with brands through shared values, cultural relevance and long-term thinking.
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What we are building.
Careers with substance
Craft, character and consistency over manufactured virality. We develop work built to endure beyond changing algorithms.
Partnerships with meaning
Not transactions or template endorsements, but collaborations grounded in mutual ambition and genuine alignment.
Lasting cultural impact
We back voices and stories that shape culture and leave something worth remembering.